JESSE WILLOUGHBY

Marketing Director • Fractional Head Of Marketing

Strategic and Resourceful At Building (0-to-1) & Scaling (1-to-10) Growth Systems

Strategic and Resourceful At Building (0-to-1)

& Scaling (1-to-10) Growth Systems

I’m currently the Marketing Director for a $1.5B Credit Union (with 26 locations) and Fractional Head of Marketing for multiple SMBs, helping set up and optimize automation, smart AI websites, and their overall online presence through a systems-driven marketing approach.

Most recently, I served as Director of Marketing & Special Projects for a startup chiropractic clinic, helping scale the company from 2 to 7 offices across the San Francisco Bay Area.

I’ve worked remotely on and off since 2017 and thrive in environments where I can be resourceful, build new systems, streamline lead management, and lead innovative teams. I enjoy helping business leaders clearly define their target personas by understanding customer problems, objections, and goals, then crafting the right message and amplifying it across digital channels.

Before that, I was a partner in a real estate business and part of the leadership team at a construction company, where I built and executed marketing strategies, tracked performance, and continuously optimized for growth. My background allows me to comfortably wear many hats across marketing, strategy, and execution.

Every day, I’m focused on building impactful systems and leveraging the latest AI and technology to drive real results.

If you’re looking for an action-oriented marketer who can own and improve every stage of the customer journey, let’s connect.

JESSE WILLOUGHBY

Who is Jesse Willoughby?

My personal passions spill over into everything I do. I have a passion for people, so I invest in my family, my team, and developing people's skills and mentality.

I hate wasting the most finite resource, time, so I love to build systems and optimize with technology.

I'm an intrepid innovator and marketing architect, with full stack skills and a knack for strategy. In my free time I consume content and strengthen my marketing systems skills. I am fully competent in AI and automation systems.

Want to leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals? We should connect.

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BTS: I've always been passionate about pursuing A Life of Purpose

That pursuit has led me to try new things, take calculated risks, learn new skills, and expanding my horizons, quite literally to beautiful places in our backyard and miles away. After losing the three most impactful men in my life (my father, father-in-law and my Pastor), I realize more than ever, how important the little moments matter. I appreciate the little things and the intentional parts of my day more.

Here is a little bit of things I enjoy and love doing.

I love adventure and remember the times I...

  • Snorkeled with tropical fish and sea turtles in Bermuda with my best friend

  • Toured the raw wilderness, remote waterfalls and glaciers of Alaska with family

  • Sat or prayer-walked by the water in the early morning

  • Taught Bible studies to people with a thirst for God

  • Explored caves, beaches, and the Napali coast of Kauai

  • Built fun new websites and digital assets for businesses

  • Sang, played music, and went to church with loved ones in Alameda

  • Took beach cruiser bike rides in San Diego along the water

But what I loved most about those experiences, was sharing the moments with my favorites: a loving FAMILY. That's a big part of my life and purpose. I am most proud of being a father of 3 children God blessed me with, and that God gave me the opportunity of a lifetime to marry my beautiful wife.

Above all, my FAITH in Jesus is what grounds me and empowers me to pursue the ultimate life of meaning. True success is being in the will of God and please Him! I believe God placed us all on earth with a purpose of serving others and to obey God's Word.

Jesse Willoughby is your marketing Swiss Army knife, when you need someone with a broad base of knowledge to get the job done. Most businesses need a T-shaped marketing leader like me to maximize impact in a cost effective way. Let's discover what we can create together as a team.

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Channels To Connect

Marketing Director & Fractional Head Of Marketing

Action-oriented full-stack marketing leader with expertise across multiple channels, adept at handling end-to-end marketing strategies with a broad skill set for holistic top-to-bottom funnel management.

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